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Showing posts from May, 2022

Top 7 Cyber Security Companies in the World

  Cyber Security in the World What is Cyber Security?                    Cyber Security is a technology or process which protects a network, system, program, data, or device from cyber-attacks. Importance of cybersecurity- Data of any organization is information surrounding the company’s qualities and behaviors such as internal, firmographic, technographic, and intent data. This data helps companies predict trends, identify opportunities and be ahead in the competition by providing them with insights into consumer behavior into market conditions before they happen. To protect this data from cyber-attacks we need powerful cybersecurity. Top cyber security companies are the following- 1.       IBM Security- IBM Security is a USA-based company that provides enterprise cyber security solutions to help thrive in uncertainty. IBM works with an integrated advanced portfolio of enterprise security products and services, infused with AI and the latest approach to security strategy us

Top digital marketing companies in the world

  Top digital marketing companies in the world Before starting the core article, let’s know What is digital marketing? Digital marketing is the bomb of marketing that uses the internet and online-based devices like smartphones, laptops, desktops, tablets, and different social media platforms to promote products and services. Why digital marketing is important? In the present generation, the maximum population of the world has at least one internet device and people search for everything over the internet, and they find results. Digital marketing connects a business to its potential customer when they are online. Digital marketing is very effective for small businesses to large-scale industries. It helps to connect the potential customer through Search Engine Optimization (SEO) or Pay Per Click (PPC). Who needs digital marketing? From small to large businesses who want to increase their reach online and wants to attract more customers online can benefit from digital marketing s

SWOT analysis of Nike/ ppt/ case study

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SWOT analysis of Nike/ ppt/ case study 2022 Nike Inc. is an American MNC company engaged mainly in footwear, sports equipment, apparel, and services. The company was founded in 1964 and John Donahoe is the current CEO. Nike is one of the largest sellers of sportswear in the world. The western population owns at least one item made by Nike. The famous logo of Nike was designed for just $35 by a student at Portland State University. In 2000 and 2002 the company won an Emmy award. Nike’s largest store is on Oxford Street in London, covering 42,000 square feet of area. Strengths- 1. Nike has created about $12B of combined free income from operations through 2015. 2. Nike has defined itself as the greatest football maker company in the world. (Nike news 2010) 3. The brand has earned a strong name in the market of running basketball and football categories. 4. Nike’s market cap has grown up to $232 billion in 2022. 5. The company has a huge customer base around the world, which is making th

5 Tips to create a unique brand / How to build a brand

  5 Tips to create a unique brand / How to build a brand Before starting the core article we would like to share a question with you- What is a brand? In simple words, a brand is a name, term, design, symbol, or any other feature that distinguishes one seller’s goods or services from those of other sellers. Branding is a concept that helps to identify a particular company, product, personality, or individual.      When thinking about creating a brand, that’s imperative that you think about everything as the logo, color scheme, and tagline. Everything that is being chosen must have a very memorable message to the people. Here are a few tips which may help you to create a unique brand.   1. Visual Identity- Brand is not about what you say, it’s about what others say about your brand. What does it look like? Visual identity is all about the visible images associated with your organization. The visual represents a larger message and theme which set a tone for your entire brandi

Top 5 countries to travel in 2022

  Top 5 countries to travel to in 2022 In this article, we have chosen the top 5 must-see destinations in 2022.   1. Anguilla-   Area-91 square Km. (Max. 26 km long, 6km wide)      Population- 14,154 (2006) Anguilla is an island in West Indies. Anguilla lies about 19 Km north of the island of Saint Martin and about 100 km northwest of Saint Kitts. Anguilla island is known for its easygoing atmosphere, outstanding beaches, and water, it is known as a popular travel destination. This island is a popular stop for migratory birds. Most of the population is Christian and English is the official language. Only a small part of the land can cultivate, and the main economic activities are tourism and financial services. The island is still bouncing with tourism, construction industries, and the improvement of transportation facilities. The Anguilla island imports food and other consumer products and exports fish and lobster to nearby countries. Anguilla’s main trading partners are the

SWOT analysis of Nestle / Case study

  Nestle SWOT analysis Nestle is the biggest food company in the world. It is a Swiss food and drinks processing company, founded in 1866 in Vevey, Switzerland. The company has over 2000 brands ranging from global icons to local favorites and the company presents worldwide in over 186 countries. Nestle’s coffee Nescafe, Maggi, Kit kat are very famous products in the world.                  Strength 1. The company has reported sales to increase by 3.3% in 2021 CHF 87.1B, and in 2020 that was CHF 84.3B. 2. The company’s branding is outstanding, it does individual branding for its different food brands, which helps to keep aware of the customers of the brand. 3. Nestle has a broad product portfolio, it has about 8000 products. 4. Nestle has a major workforce, it has about 2,76,000 employees worldwide. 5. Nestle is home to about 150 locations in United State, which include manufacturing, supply, and R&D. 6. Its research and development organization is the largest in

SWOT ANALYSIS OF DIOR/ Christian Dior Brand

  SWOT ANALYSIS OF DIOR Dior is a French luxury fashion brand founded in 1946 in Avenue Montaigne. The company is held by the world’s largest luxury fashion group LVMH. Dior holds 42.36% of the share of the LVMH group. SWOT analysis of the company includes the company’s financial reports, product portfolio, market cap, and competitor analysis.   Strength- 1. Dior has 210 fully owned selling points in the world. 2. The company has almost complete lifestyle products including footwear, eyewear, perfumes, and more. 3. Acquisition with the LVMH group is a very plus point for Dior. 4. Dior is a reputed brand name with the story of Christian Dior. 5. Dior has about 1,63,000 employees worldwide. 6. Dior is a very catchy name which is a plus point for the Dior brand. 7. Dior branding is very strong and the company prefers the famous brand ambassadors name Rihanna, Johnny Depp, Every Ramadan, and Jisoo.   Weaknesses- 1. There are too many brands of the same products w