SWOT ANALYSIS OF DIOR/ Christian Dior Brand

 SWOT ANALYSIS OF DIOR

Dior is a French luxury fashion brand founded in 1946 in Avenue Montaigne. The company is held by the world’s largest luxury fashion group LVMH. Dior holds 42.36% of the share of the LVMH group. SWOT analysis of the company includes the company’s financial reports, product portfolio, market cap, and competitor analysis.

 

Strength-

1. Dior has 210 fully owned selling points in the world.

2. The company has almost complete lifestyle products including footwear, eyewear, perfumes, and more.

3. Acquisition with the LVMH group is a very plus point for Dior.

4. Dior is a reputed brand name with the story of Christian Dior.

5. Dior has about 1,63,000 employees worldwide.

6. Dior is a very catchy name which is a plus point for the Dior brand.

7. Dior branding is very strong and the company prefers the famous brand ambassadors name Rihanna, Johnny Depp, Every Ramadan, and Jisoo.

 

Weaknesses-

1. There are too many brands of the same products which may confuse the customer to choosing the brand.

2. Fluctuating the currency exchange rate of several countries can affect the revenue of the brand.

 

Opportunities-

1. The demand for premium products is more increasing over the last decade, which is an opportunity for Dior to expand the brand.

2. Dior can expand the brand threw online product selling companies.

 

Threats-

1. There are many more copied fake and cheaper than branded products in the market which affect any real brand.

2. Competition with the same product portfolio brands like CHANEL, Armani, Gucci, Burberry, and more is a threat to Dior.   

3. Government regulations FDI (Foreign Direct Investment), tax, and import-export regulations are affecting Dior.

 

What is Dior’s pricing strategy?

The prices of Dior are significantly higher than the majority of premium brands.

 

What makes Dior successful?

Dior’s detailed design, high-quality fabrics, and professional craftsmanship- each collection of the Dior evoke sensuality through their intricate embroidery and signature motifs make it successful.