Traditional Marketing Practices: Advantages & Disadvantages
Traditional marketing stands for physical marketing, which consists any of promotional materials that appear offline. Marketing professionals place their promotional materials in places where their audiences are more likely to interact. Importance of traditional marketing- Traditional marketing has an important role in marketing and branding. These days most people spend their time on smartphones, computers, and other digital devices. When you see the same thing in front of you rather than on a screen, a brand image is created in your mind. It gives a feeling of reality and builds trust & genuinity. Methods of traditional marketing- 1. Print ads- Examples: Newspapers & magazines. If you want to build more awareness in a community, print ads can help you to do so. Identify the newspaper or magazine that your target audiences mostly like and place your advertisement. 2. Broadcasting- You can gain more sales leads by running a commercial Ad on TV or radio. You can create c