Traditional Marketing Practices: Advantages & Disadvantages

Traditional marketing stands for physical marketing, which consists any of promotional materials that appear offline. Marketing professionals place their promotional materials in places where their audiences are more likely to interact.

 

Importance of traditional marketing- Traditional marketing has an important role in marketing and branding. These days most people spend their time on smartphones, computers, and other digital devices. When you see the same thing in front of you rather than on a screen, a brand image is created in your mind. It gives a feeling of reality and builds trust & genuinity.

 

Methods of traditional marketing-

1. Print ads- Examples: Newspapers & magazines.

If you want to build more awareness in a community, print ads can help you to do so. Identify the newspaper or magazine that your target audiences mostly like and place your advertisement.

2. Broadcasting- You can gain more sales leads by running a commercial Ad on TV or radio. You can create creative ads that help customers learn more about your products or services. Hearing or seeing the broadcast advertisements can attract more customers.

3. Event marketing- This is an effective promotional strategy that involves frontal contact between customers and companies. You can run advertising campaigns to showcase at industry events, seminars, and conferences. You can participate in sponsorships, and sports events to increase your brand awareness.

4. Direct mail- According to a study done by McKinsey & Company, email marketing is up to 40 times more effective than social media. Buying process happens 3 times faster than social media. Email marketing is not only cost-effective but it also allows you to target your audiences in a way that other channels can’t match.

5. Cold calling- This type of marketing applies to companies selling their products or services over the phone. It is used in both B2B and B2C companies. Cold calling is an important technique in any salesperson’s arsenal but it might not seem the most promising way to reach the potential.

According to research by Leap Job, only 2% of cold calls result in an appointment.

6. Text messaging- Engaging consumers via text messages is beneficial to marketers. People often prefer text messaging because it doesn’t require a response immediately.

Advantages of text messaging:

i> This is a fast and effective way to engage.

ii> It’s time-saving.

iii> It's more personalized.

iv> You can reach many people via messaging broadcasts in a single time.

v> It’s the best way to remind payment.

vi> It makes it easy to collect feedback and ask for reviews.

 

Advantages of traditional marketing:

• Delivers an outstanding customer experience.
• More personalized.
• Makes buying process easy.
• Measurable & easy to track.
• Boosts your sales with promotions.
• Easy to manage.

 

Disadvantages of traditional marketing:

• Overall low response rates - around 1-3%
• Many people dislike marketing emails & messages.
• Costly as compared to digital marketing.
• Many people find it annoying & intrusive- Telemarketing & door-to-door sales.