Grow with Backlinks: Fundamentals of Link Building

You spend a lot of money and time to rank higher your website in search results. You set up different social media accounts, but that is not enough to get a massive result for your website. 

Are you not sure about it?

But really, it is not enough… Ya!

    Link building is one of the most effective ways, which not only increases your website ranking but also builds the audience’s trust to your website. 

What is link building? 

When you are browsing something on a search engine and you click on a website (name-A) from the search results. You explore the content of the website- A and you find the link to another website (name- B) as a trusted website. Then it calls the link building for the website- B. Audiences visit website- A and then they click the link to website- B, in result website- A drives the traffic to website- B. 

Because of this, in SEO strategy it is important to consider link building an effective process. 

Types of backlinks

    There are two types of backlinks, 1. Dofollow, 2. Nofollow. When someone lends on a webpage, he never sees the difference between Dofollow or Nofollow backlinks. The difference between both is the source code. There is a specific tag in the source code that determines the view for search engines and the effect of the backlink on your SEO.

Dofollow backlinks

These are the most trending and valuable types of backlinks for SEO. It allows the link juice to follow from the referring site to the linked site. Dofollow like shows trust in the referring website. These links instruct the crawlers to crawl your website. 

So the links coming from an authoritative site, your website is going to get a big amount of traffic, which will help to rank higher in search results. 

Nofollow backlinks 

Nofollow backlinks are less trending and valuable. Google bots crawl the web, and by following links they determine how page rank is passed. A no follow link prevents Google from following the link as casually. These likes are used to tell search engines to ignore the link. 

The link-building process is the combination of relevance and quality content. Here we are sharing a few active link-building strategies- 

1. Guest blogging

    This is the best way to get desired organic traffic via backlinks and a great way to build brand authority. It complicates many more things for marketers who use it for a special purpose. 

Guest blogging can prove a powerful tool if you know how to handle it. Because of its numerous benefits, it may remain one of the most lasting digital marketing tools. It boosts your website rank and plays a vital role in your top positioning in the SERP.

- It maximizes the visibility of your website.

- It helps to find new audiences and boosts sales. 

- It establishes your authority and expertise.

- It improves your brand awareness. 

How to start guest posting?

When you visit a website, you find a section ‘write for us. It may be found at bottom of the website or with a sidebar. This is the section for guest bloggers, where you can post your blogs and you can mention your website link. 

2. Infographics 

    Infographics are visual representations of information. Which aims to present information quickly and clearly. They convey a wide range of information from complex data. They are often used on social media and can be a great way to explain something in more detail and with more engaging content.

Infographic and link building-

- It is an ideal content marketing asset that helps to raise the click rate on a website. 

- It is a great way to increase awareness and helps to rank higher in SERPs (Search Engine Results Page). 

-It is cost-effective and you can reuse the same infographic on different websites.

When you are using infographics in a practical way, they can be an extremely effective tool to increase your website visibility and organic traffic. 

If your infographic attracts more audiences, it has the potential to go viral and generate thousands of new backlinks. 

How to use infographics in an effective way for link building?

These tips will help you to use infographics in an efficient way

•  Consider your target audiences- This is one of the most important key points of any type of marketing. Targeting determines what type of information you are going to include in your infographics. 
•  Create a catchy headline-  This is the most essential element of your infographic because it attracts attention and encourages people to click. This is the first thing that people see when they come across it, so it needs to be eye-catching and relevant. 
• Provide well-researched data- It is very important to provide well-researched information to increase the trust of your audiences. The main purpose of infographics is to represent complex data in an easy-to-read way, so ensure that all your data is sourced from credible sources. 
• Create engaging visuals- Visuals are processed by the human brain 60,000 times faster than text. So ensure your design is clean, clear, engaging, and easy on the eyes. 

1. - Use impressive colors.
2. - Use graphs & charts.
3. - Choose more readable fonts. 

• Optimize infographics for SEO- Include the relevant keywords and tags which help to make it searchable. You can include a call to action at the end of the infographic, make sure your call to action is attention-grabbing and make it clear what they can expect to find on your website.  

3. List your business on online directories

    When you search for any product or service on the internet, you see all the local businesses listed on the internet around you. According to https://www.thinkwithgoogle.com/ 83% of U.S. shoppers who visited a store, first visited online. Online directories are similar to phonebooks that are usually categorized by market and list crucial information about the different businesses in a local area.

Examples of businesses directories,

- Google map

- Bing map

- Yellowpage

- Yelp.com

- Foursquare

 

Benefits of listing on online directories in link building:

• Boosts search engine ranking- When your business has listed on the correct listing platform, it helps to improve your search engine ranking. Update your information across multiple listing platforms. Search engines perceive your business location as it higher in search results.
• Provides backlinks to your website- Once your business gets listed on all online platforms, google recognizes them as high-quality backlinks and it helps to develop an SEO for your website. As much as you list your business on several directories, you can boost the number of backlinks to your website.

 

How to analyze a directory value for yourself?

A poor-quality directory eventually will not pass links anymore. Then what should you do to analyze?

Here are the tips-

- Is it founded by a serious VC firm?

- Is it existing for a long time?

- How their business are commercializing?

- Check the relevant links available on the page.

- Does its backlink profile includes too many links?

- Is their content publicity authoritative?

- Do it has a significant listing category?

4. Become a thought leader in your industry

    Thought leaders are experts or well-informed opinion leaders who describe their experiences to the people. They become the trusted source of the people by inspiring them with innovative ideas.

Thought leaders can be from any background or community and they can be any age. Thought leadership takes time it takes years of experience, knowledge, and expertise in a particular niche.

 

How to develop effective backlinks through thought leadership?

Link building through thought leadership can be done via guest posting for credible publications, posting regularly on LinkedIn, and some other trending methods. Here we have mentioned a few tips to be an effective thought leader-

• Identify your niche- It is very important to identify that what is your area of expertise. Decide on which topic you can provide unique content for a long time.
• Avoid too much self-branding- It can negatively impact how your content is received and may even give you a bad impression. Your primary goal should be to provide value and help people.
• Stay consistent- Your own way of thinking is very important to becoming a thought leader. Provide content on regular basis, create a content calendar and keep publishing.
• Become a resource for others- Let the people know that you are available for queries, the more others see you as a resource, the more likely you able to consider a leader.
• Let your authenticity shine through- Humanization is another important part of becoming a thought leader. Providing non-promotional content can go far in establishing your authenticity.

 

5. Be active on social media

    This is the most common and trending way to get more backlinks. You should be handy on graphics and linkable assets, your chances of earning backlinks will increase significantly.

If you are not active enough on social media then you are losing the chance to get countless brand awareness and backlinks. It doesn’t matter whether you are new or old on social media but your activeness and regular posting of quality content matters. This is how you can get started-

• You can post news and updates about your niche.
• After posting you should continuously engage with your audience.
• When someone mentions your brand then you should respond to him or her.
• You should reply to your audience timely.
• You should join groups or participate in the conversation in your niche.

 These practices can help you to increase your brand awareness through social media. Which can lead to increase authority and backlinks to your website.

 You can optimize your social media accounts, making sure your website link is mentioned in your account bios.

You can tag brands and people of influence in your posts when they participate in social listening, which will create a good opportunity for you. They will share the post or the link that you shared on social media, which will help you to get backlinks from another profile.

 

Conclusion

Link building requires more effort than most SEO strategies. It will be rewarding for the long-term presence. With enough implementation of your link-building strategy, your website may improve much more than you focus on developing great content.

Written by: Shmbhu Kumar Sharma